Klevi directly competed with world-renowned brands (Apple, Logitech). So our goal was ultimately to increase brand awareness, drive engagement around the "#MyKleviCorner" concept, and position Klevi-Desk as a go-to brand for modern workspace setups.

Direct ad-for-ad competition with tech giants was unsustainable for Klevi. So we utilized a creative guerrilla approach; aesthetic storytelling, influencer authenticity & organic community engagement.

We launched the "MyKleviCorner" campaign. Influencers built and showcased their personalized desk setups (on camera) featuring Klevi products. We managed influencer selection, negotiations, and deliverable timelines

The Influencers then encouraged their audience to build their own personalized desk setups with Klevi products and to tag #MyKleviCorner in their short videos.

Detailed Overview Of The Mock Campaign